YWCA – Respect Rosé
In partnership with the YWCA Chicago, we created the Respect initiative. It’s goal? Create products that give people easy ways to help empower women.
The first product we created was the Respect Rosé. And we released it just in time for the summer Rosé season. With $5 of each bottle sold going directly to the YWCA’s efforts, we gave rooftops, pool decks and day drinker-filled patios everywhere a good, refreshing purpose.
The Rosé – We partnered with Equality Vines to produce the wine.
Print/OOH – Then we created some ads to help spread the word about the wine and its purpose.
Chef’s Gift Box – We also sent a little gift box for famous female chefs and sommeliers in Chicago, encouraging them to join us in our cause, by adding the Respect Rosé to their menus.
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