Most people want to start eating healthier and know that Silk is a healthier option to regular dairy milk.
But concerns like: "What does it taste like?", "I don't know what to do with it." "How is it better than regular milk?" all get in the way.
In order to address these issues head on, we created a little plant character, who would come into your life and challenge people's misconceived beliefs.
We've shot a bunch of these spots with Phil Morrison. Below are a few of them.
TV - "Reasons"
TV - "Almonds"
TV - "Plant"