Marshalls – Stories of Surprise


Lots of people find great items at Marshalls and get so excited about it that they end up sharing these surprising discoveries using #MarshallsSurprise.

We wanted to reward them for sharing all these surprises with the world. So, how did we do that? We decided to give them a second surprise - we made them, and their story, the stars in a video made just for them.

For a couple of months, every week we'd pick a post, concept a video and produce it. With a tight budget and timeline, pulling these off was total madness, but also very fun.
These videos were not only a one-to-one reward for a fan who's sharing a Marshalls surprise, but also, when promoted, a big awareness piece to mass audiences.

Check some of these custom-made surprises below:

@mdawn22
This is the surprise @mdawnn22 found at Marshalls:



And the second surprise we gave her:





@valeriekinginspired
This is a Halloween themed one. Here's what @valeriekinginspired found at Marshalls:



And the second surprise we gave her:





@swinginpolkadots
@swinginpolkadots found this at Marshalls:



And we surprised her with this:





@sarahwassen
What @sarahwassen found at Marshalls:



And the surprise we gave her:




@the_diannosaur
This is what @the_diannosaur found at Marshalls:



And the surprise we gave her:





@lemondesignediting
The surprise @lemondesignediting found at Marshalls:



And the second surprise we gave her:









Valeu Cargo
©Denison Kusano 2018