Dr Pepper /1
We are all born anonymous. We're born 1 of 7 billion. But we don't stay that way. Because along the way we make choices. We get knocked down. We get back up. We grow up and keep going, finally becoming who we're meant to be. Not 1 in a million, a thousand, a hundred, or even a handful. We become 1 of 1. We become One of a Kind. Dr Pepper knows it's a long road to get to you. Here's to the journey.
TV - "Jen Mayfield"
Print and OOH
The print ads and OOH were also focused on showcasing these amazing, one-of-a-kind individuals.
- Justin "Nordic Thunder" Howard - Air Guitar Champion
- Jen Mayfield - Roller Derby Queen (and also Mom)
- Mikaela Mayer - World Champion Boxer
- Misty Copeland - Prodigy Ballet Dancer