Allstate Foundation Purple Purse
One in four American women will experience domestic violence in her lifetime. And financial abuse is the No.1 reason victims stay in or return to abusive relationships.
The Allstate Foundation Purple Purse provides financial training to these victims, empowering them to break free from the cycle of domestic violence.
This short online film dramatizes the real-life story of Lori, a domestic abuse survivor who fought her way out of her "prison" in an ingenious way.
Online Film - "America's Largest Prison Break"
Some PR Love
The film generated great positive press on channels primarily targeted to women, like Huff Po, People Mag, and also on ad-industry channels like Adweek, Creativity and so on.
We partnered with Crowdrise for the donation component. Help fund America's largest prison break here.